About

Learning journey

Here’s a look at the key programs and certifications that shaped my digital marketing and creative skills, a mix of academic grounding and hands-on learning.

2025

Miracamp

Video Editing & Content Creation

A hands-on video editing program led by industry professionals from HBO, Netflix, Disney, and other Tier 1 firms.

view my certificate

2025

Le Wagon

Growth Marketing Bootcamp

9 weeks mastering data-driven strategies (A/B testing, paid acquisition, SEO, CRM automation) within the AAARRR funnel framework, and applying AI & no-code solutions to optimize growth campaigns.

view my certificate

2024

Devinci Executive Education

MBA Marketing, Communication & Innovation

Graduated with high honors
Professional thesis: "Rethinking Marketing in the age of generative AI"

Tool stack

A non-exhaustive list of tools I enjoy working with, from building campaigns and automations to designing visuals and analyzing performance.

Make

My go-to tool for automating workflows and connecting apps.

HubSpot

I use it to update contact lists and track customer interactions.

Lemlist

I use it for cold email and personalized outreach.

Notion

I use it to centralize and structure most of my projects.

Adobe Premiere Pro

The video editing tool I use for all my edits.

Adobe Firefly

I use it to generate branded visuals using AI-powered design.

Sprinklr

I use it to schedule and and analyze social media campaigns.

Webflow

I use it to design or optimize minimalist landing pages like my own portfolio.

Semrush

I use it for advanced SEO audits, keyword research, and competitive analysis.

Looker Studio

I build custom dashboards that consolidate data from Gsheet or GA4.

Hotjar

I use it to monitor user behavior through heatmaps and feedback polls.

Tableau

I use it to build advanced dashboards and visualize complex datasets.

Midjourney

I use it to explore visual concepts, create high-quality AI visuals, and prototype ideas.

ElevenLabs

I use it to create realistic voiceovers, and experiment with tone of voice.

Canva

I use it to quickly design social media assets, mockups, and pitch decks.

ChatGPT

A daily assistant for brainstorming.