Launched as a final project during Le Wagon's Growth Marketing Bootcamp, this concept was imagined by Emilie Blanc and then refined collaboratively. Our team of four reworked the strategy and positioning, and designed a full funnel growth plan over the course of 5 days.

We built a dual offer

According to the survey published by CREDOC-Empreintes-CSNAF « Les Français face au deuil » (2021), 5% of employees are affected by bereavement each year, and yet 80% of bereaved employees consider HR support to be inadequate or non-existent.

For HR & Managers, we offer training sessions, expert resources, and a service management platform. For employees, we offer personalized coaching, a progress-tracking app, and access to a support community.

Key outcomes

To fuel awareness and acquisition, we created a multi-channel content strategy, focused on webinars, SEO, LinkedIn, and lead magnets (white papers, newsletter, demo). We also mapped an organic growth loop with referral and retention levers.

Key outcomes:

• ICP definition & segmentation
• Organic growth strategy
• Content pillars + SEO recommendations
• Funnel metrics + KPIs
• Mockups and first wireframes

We pitched the project during the final Demo Day with the goal of turning grief support into a new HR standard.

Pitch deck