Context

Podcasts can be positioned as a strategic employer branding tool by aligning content topics with a company's key priorities. During my time at SAP, I actively contributed to the launch and promotion of two strategic podcast series focused on HR and Tech topics:

• Season 3 of HR Pulse (hosted by Thomas Dorynek) - 10 episodes
• SAP Women in Tech for France (hosted by Maéva Contau & Hanen Meunier) - first 3 episodes

Goal

Enhance the visibility of SAP's internal initiatives, promote expert voices on diversity, leadership, innovation and resilience, and ensure branding consistency across all audio content touchpoints.

My role & deliverables

I designed podcast artworks, adapted to platform formats and social media.

I helped build multi-channel promotion strategies by featuring the episodes in SAP France’s internal newsletter (in collaboration with communications team)

I amplified reach via LinkedIn (SAP company page + hosts & guests) and supported project leads with post copywriting (hooks, hashtags, CTA).

Moreover, I managed communication with guests to collect bios, photos, and approvals for publication.

Finally, I handled episode uploads, following internal guidelines, and collaborated with global validators for content approvals and social publishing.

Highlights

The first episode of SAP Women in Tech for France was a success on LinkedIn, with: 181 likes, 45 comments and 28 shares (geo-localized post).

HR Pulse - Season 3 featured inspiring topics and high-profile guests such as:

• Luc Julia, AI pioneer and Chief Scientific Officer at Renault
• Renaud Clerc, Paralympic athlete and inclusion advocate
• Stéphane Moriou, Consultant and bestselling Author
• Mohamed Boclet, French Champion in mind mapping, and bestselling Author

Skills applied

Social media strategy · Brand storytelling · Visual design · Editorial coordination · B2B communication · Internal collaboration (local & global teams)